Want to know how to improve your LinkedIn profile without overcomplicating things? You’ve come to the right place because ChatGPT will make it a piece of cake.
Your LinkedIn profile is your digital cover letter. But it might not reflect your full potential right now. 😉
An optimized profile can increase your weekly visits by 30%, attract recruiters, and generate business opportunities, even while you sleep—and it can also help you stand out from the lackluster profiles that abound online.
The good news? ChatGPT will help you transform your profile into a networking and lead-generating machine without sacrificing your authenticity.
In this post, you’ll learn how to use this AI to optimize every key section of your LinkedIn profile in 6 easy steps.
Why you should optimize your LinkedIn profile (and how AI can help)
On LinkedIn, first impressions count .
A sloppy profile can make you invisible to clients, recruiters, or collaborators.
On the other hand, a well-worked profile:
- Increase your visibility: You appear more in the searches of the right people, people you’re interested in.
- Reinforce your credibility: communicate professionalism and confidence. A complete profile with relevant achievements and skills supports your personal brand and generates trust in visitors.
- Improve your SSI (Social Selling Index) : An optimized profile increases your Social Selling Index on LinkedIn, positioning you as a leader within your network and further increasing your chances of attracting valuable opportunities.
Now, optimizing an entire profile can sound overwhelming. This is where ChatGPT comes in handy.
This AI will help you write compelling texts , identify what to highlight, and polish the way you present yourself.
Think of ChatGPT as an assistant that suggests content for you, but you have the final say so that everything is personalized and true to your style.
The key is to give good instructions (prompts) and then edit the result with your personal touch .
How to use ChatGPT to improve your profile?
It’s easy: you’ll give it clear instructions section by section, and the AI will generate a draft of the text.
For example, you can ask: “Summarize my experience in X role highlighting achievements” or “Suggest 5 eye-catching titles for my profile geared toward such industry . ”
When you get the answer, review it and adjust it. Don’t publish anything without reviewing it.
ChatGPT is a great tool, but as I always say, AI does 70% of the work, then you have to contribute your 30% of expertise and authenticity.
ChatGPT, your assistant for a winning LinkedIn profile
Before getting into the subject, a must: define your objective and audience .
Are you looking for a job in a specific sector? Do you offer freelance services to tech startups? Do you want to attract B2B clients as the CEO of your company?
Being clear about what you want to achieve with your profile and who you want to see it will help guide ChatGPT in the right direction.
When using ChatGPT to optimize your profile:
- Provide context: Briefly tell the AI who you are, what you do, and what you want to highlight.
- Be specific in your request: ask for exactly what you need.
- Iterate if necessary: If you’re not entirely satisfied with the result, refine the prompt or ask ChatGPT to adjust the tone, make it shorter, or include a certain word.
- Always personalize: the idea isn’t to simply copy and paste, but rather to use the content as a foundation. Adjust phrases to align with your tone of voice, correct details, and make sure everything in your profile represents you.
- Be patient : with ChatGPT it’s best to go step by step, i.e. section by section.
Can you give him a prompt to review everything at once? You can.
Will you get better results if you work on each section independently? Yes.
How to Improve Your LinkedIn Profile in 6 Steps
Optimizing your LinkedIn profile is easier than it seems. Selling yourself is more complicated than doing it with ChatGPT.
1. Irresistible headline: communicate your value proposition
Your LinkedIn headline (that phrase right under your name) is the first thing many people will read about you. Unfortunately, most professionals waste this space with a generic title or vague terms.
The headline should make it clear in seconds what you offer and what makes you unique in your field.
What should a good headline be like?
- Descriptive and attractive.
- More than just your title, include your specialty, benefits, or key achievements, and, if applicable, a touch of personality.
Ask yourself: What problem do I solve or what value do I provide, and to whom? For example, “SEO consultant who helps e-commerce 🚀 increase their sales” communicates much more than simply “Digital marketing consultant.”
With ChatGPT, you can generate ideas for a powerful headline. Here’s an example prompt you could use:
The prompt
Act like a LinkedIn expert. Create a compelling headline for a [YOUR PROFESSION] with [X years] of experience, specializing in [YOUR SPECIALTY] and helping [YOUR AUDIENCE] achieve [RESULT]. Keep it under 220 characters, include relevant keywords, and sound professional yet engaging.
If the AI’s initial response doesn’t convince you, try fine-tuning it: ask it to add a certain word, or use a professional emoji to add a visual touch (👨💼, 🔧, 📈 depending on your field), while maintaining a serious tone. Note: Don’t overuse emojis; one or two are enough to really stand out.
Tip
Check the length. LinkedIn allows around 220 characters in the headline, but even fewer are recommended for a complete view on mobile. ChatGPT can help you summarize if you go overboard.
Also avoid phrases like “Looking for new opportunities” in the headline – it’s better to show what you can do than what you need .
2. Captivating “About” Statement: Your Story, Not Your CV
The About section (or Summary ) is the ideal space to tell your professional story in a more free-form way than in your CV.
Here you must convince the visitor that you are someone worth connecting with or working with.
Most LinkedIn About pages look like boring biographies, when in reality they should read like compelling sales pages for your own personal brand.
What should a good “About” statement include?
- A catchy opening: Start with a phrase or question that grabs your target audience’s attention. For example, “Did you know that 6 out of 10 companies suffer security breaches without knowing it?” if you’re in cybersecurity, or “Creating good branding is like telling a great story” if you’re a designer. Identify a problem or idea that resonates with your reader.
- Who you are and what you do: In 1 or 2 sentences, summarize your current role and specialization. “I’m a marketing consultant with a passion for content that converts readers into customers. ”
- Your strengths and key achievements: Highlight two or three quantifiable or highly significant achievements. Use numbers if possible: “I launched campaigns that increased online sales by 50% , ” “I managed software projects, saving 30% on costs ,” etc. This proves your value with facts.
- Personal touch: Add a line about your style, values, or even a fun detail that makes you more human. For example: “Former reporter turned copywriter, that’s why I know how to captivate readers ,” or “Chess lover; I also apply strategy in business .” Something brief that shows authenticity.
- Closing with a call to action: End by inviting the reader to take the next step. “Shall we talk? → If you’re looking to boost your online presence, I’d be happy to connect.” or “Send me a message and let’s talk about how I can help your business…” This call to action guides the visitor on what to do if they’re interested.
We’re going to ask ChatGPT for help putting this together.
The prompt
Write the text for the ‘About’ section of my LinkedIn profile.
- Profile: [YOUR PROFESSION], [YEARS OF EXPERIENCE].
- Objective: [WHAT YOU ARE LOOKING FOR OR OFFER].
- Key points: [2-3 notable ACHIEVEMENTS or SKILLS].
- Tone: close but professional, in first person.
- Structure:
- Start with a hook phrase related to [YOUR AUDIENCE’S PROBLEM].
- It then introduces who I am and what I do, highlighting my unique approach.
- Include my main achievements with metrics.
- Add a brief personal detail.
- End with a call to action inviting you to connect.
Note that we include everything you need in the prompt: context about your profile, what it needs to highlight, and even the desired structure. The more complete the prompt, the better the AI will give you.
When using ChatGPT, you may get a text that’s a bit long. Don’t hesitate to ask them to shorten it to X characters or make it shorter and punchier .
LinkedIn allows up to 2,600 characters in the About page , but the truth is, few people are going to read a will. It’s best to keep it concise (a few short paragraphs).
A good summary quickly engages your target audience and positions you as someone who understands their pain points and how to solve them.
Finally, check every detail yourself : make sure it sounds like you, that there are no fancy words you wouldn’t use (if ChatGPT tells you to “synergize multi-sector strategies” and that doesn’t suit you, change it 🙃).
Authenticity combined with a clear message is unbeatable.
3. Experience: Turn tasks into impactful achievements
The Experience section is where you list your previous and current positions.
The typical mistake here is to describe responsibilities (“In charge of X, Responsible for Y…”) instead of results .
A common job description sounds like this: “Responsible for managing software projects .” How about we transform that into: “Managed more than 10 software projects, delivering 100% on time and with a 15% budget savings” ? 🎉 Now you tell us the impact you had.
With ChatGPT, you can make exactly that transformation quickly. You can copy the bland description from your resume and explicitly request it.
The prompt
Rewrite the following LinkedIn experience description, focusing on accomplishments and results: [PASTE YOUR CURRENT LINES HERE]. I want you to turn it into bullet points that highlight my accomplishments using action verbs at the beginning, specific metrics (e.g., % figures), and highlight relevant skills. Avoid passive phrases like ‘responsible for.’ It should sound powerful and clear.
If you don’t remember exact numbers, you can use reasonable approximations (e.g., “more than 50 satisfied customers,” “hundreds of students trained”). The important thing is that the reader perceives the magnitude of your contribution.
Finally , update this section with each major new achievement; don’t leave it static.
4. Skills and Keywords
The Skills section is often underestimated, but it is crucial to LinkedIn’s algorithm.
Think of it as a way to include keywords from your skills.
In fact, LinkedIn’s search engine heavily weights the skills listed on profiles, especially now that hiring is focused on competencies.
An analysis of nearly nine million profiles found that those who list more skills (especially management skills) tend to be associated with higher-paying positions. Not bad for just completing that section!
Review the skills you already have on your profile. LinkedIn lets you list up to 50, but you don’t have to fill them all with irrelevant stuff. Quality over quantity: prioritize skills you truly master and that are sought-after in your industry.
If you’re not sure what to put or what you’re missing, ask ChatGPT.
The prompt
I’m [YOUR TITLE] in [YOUR INDUSTRY]. Suggest 15 important skills (hard and soft skills) I should add to my LinkedIn profile to attract [employers/clients] in this field. Prioritize the skills currently in high demand (mention trends if applicable) and briefly explain why each is relevant.
Now add those skills to your “Skills” section.
Sort the most important ones at the top (LinkedIn lets you pin your top 3). For example, if you’re looking for data analyst roles, drag SQL , Python , and Data Analysis as your top 3 so anyone visiting your profile can see them at a glance.
Take advantage of the text in other sections to include related keywords.
If you know that your industry values “Leadership,” “Team Management,” or “Machine Learning,” make sure those terms appear naturally in your resume or experience. ChatGPT can help you integrate those words without sounding forced. You can say, “Incorporate these 5 keywords into the text above while maintaining consistency: X, Y, Z… ”
On LinkedIn, your listed skills act as search magnets , so choose them wisely. Don’t list generic things like “Microsoft Word” (unless it’s super relevant to you) or outdated skills. Prioritize what’s current and in-demand.
Important: Soft skills (communication, teamwork, etc.) also count, but you might want to save them for your resume and use the skills section for the most Googleable skills. And, of course, don’t lie: only include skills you actually possess.
Oh, and get endorsements of those skills from colleagues or contacts; they give your profile more weight. You can even use ChatGPT to write a personalized request asking a former colleague to endorse you on a certain skill. ChatGPT can also write it for you.
5. Profile photo and banner
Your image matters a lot on LinkedIn. ChatGPT won’t take your photo, but they can give you some great advice on how to convey professionalism in your field. Upload your photo and see what they think. 🙂
If you want to go a step further, tools like Snappr Photo Analyzer automatically evaluate your photo with artificial intelligence, offering suggestions to improve lighting, framing, or expression.
6. Review, personalize, and maintain authenticity
You’ve already generated tons of text for your profile with ChatGPT: creative headlines, a powerful About page , bullet points with achievements, a list of skills… Now comes perhaps the most important part: the final curation on your part . No AI knows your story and your voice better than you do. So, before saving changes to LinkedIn:
- Read it all straight through: Does it accurately represent you? Does it sound like something you would say?
- Simplify and remove unnecessary items: sometimes less is more. If ChatGPT gave you a very long paragraph, get to the point. Avoid unnecessary filler words, adjectives, or gerunds.
- Check your facts and figures: Make sure the numbers you entered are correct and current. If the AI ”embellished” anything, correct it.
- Pay attention to spelling and formatting: Although ChatGPT writes quite well, give it a final once-over. Use bullet points, line breaks, and emojis strategically to make it easier to read . LinkedIn is scannable; short paragraphs and lists with emojis help someone grasp the important information in seconds.
And above all , maintain your human touch. Authenticity is key on LinkedIn: an imperfect but genuine profile is better than a perfectly polished but impersonal one.
AI is a powerful tool, but don’t let it drown out your own voice.
Bonus Track: Extra Tools and Tricks (Beyond ChatGPT)
We’ve talked a lot about ChatGPT, but it’s not the only AI or tool that can help you with LinkedIn. Here are some useful extras:
- The LinkedGPT extension (for Chrome) integrates ChatGPT directly into LinkedIn to help you write personalized comments or messages using AI.
- Resume Worded offers a free AI-powered review of your LinkedIn profile. It analyzes your photo, headline, summary, experience, and more, and gives you specific ratings and recommendations.
- LinkedIn AI: Did you know that LinkedIn itself added a generative AI feature in 2023 to help you write your “About” sections and headlines? This built-in tool suggests text based on your experience (you can find it when editing those sections, like “AI Autocomplete”).
- And one last trick : ask ChatGPT to audit your profile . That’s right, copy and paste parts of your profile (or describe them) into the AI chat and say: Act as [role] in [your industry] by reviewing my profile. Tell me in one sentence what your overall impression is and suggest 3 specific improvements.
This artificial external perspective can reveal silly mistakes or areas for improvement you hadn’t noticed. It’s like having an expert friend who gives you constructive criticism!
Conclusion: Your new profile, a magnet for opportunities
Every minute you invest today in improving your profile can translate into a key connection.
And your optimized profile will speak for itself when you’re not present, so it better tell a great story, don’t you think?
What do you think of these tips? Don’t hesitate to share this post with that friend who also wants to improve their LinkedIn profile! And if you have any additional questions, I’d love to hear them in the comments.
See you on LinkedIn, with an optimized profile full of possibilities!